You Don't Know What You Don't Know
Let's Figure It Out

Most founders and teams don't get clear guidance on architecture, security, or compliance. I help you understand what you actually need for your stage and your business.

The Knowledge Gap

You are building or shipping software

But you do not have in-house expertise reviewing architecture, security, and critical technical decisions.

Security feels optional

Or expensive. Or both. Nobody explains what you actually need vs. what you don't.

You're flying blind

Scaling, hiring, compliance questions. No framework for decisions.

Built This Way

This Is What Right Looks Like

Core business flows are designed first

Everything else hangs off that, not the other way around. You can change direction without breaking everything.

Roles and access are explicit

Not retrofitted. Built into the model from day one.

State transitions are intentional

One way through a workflow, not a mess of flags.

Failures are handled

Systems fail and humans make mistakes. Plan for it and contain it.

Auditability exists

You can answer “who did what, when, and why” without archaeology.

Scale is considered

Designed for where it's going, not guessed at later.

How we Help

Clear guidance on what to do next (and what to ignore).

Figure Out Your Architecture

What does YOUR platform actually need? There are tradeoffs. I help you understand them and make informed decisions.

Security That Makes Sense

What risks matter to you? What can you ignore? What comes first? No system is 100% secure, but most are insecure by default. Don't be most and have low hanging fruit ruin your companies reputation.

Threats You Should Care About

What would actually cost you money, users, or deals and how to reduce that risk.

Build for Your Stage

MVP? Scaling? Fundraising? Different stages need different things.

Why This Matters Most system failures come from a small set of predictable issues. Clear architecture decisions and basic security fundamentals prevent the majority of problems before they become urgent.

Why This Actually Matters

Your system probably has fundamental issues

Architecture shortcuts. Security gaps. No proper foundation. It's just a matter of time before it breaks, can't scale, or gets compromised.

You've seen the breach notifications

Those letters: “Sorry, we were compromised.” Trust evaporates fast and it’s hard to win back.

Building faster has a cost

Outsourcing without oversight. Do I really have to ask you how you internally feel if this is you? Moving fast without architecture. The outcome is disaster loss of reputation and customer trust.

Who This Is For

For teams who need expert guidance. Whether you're just starting and need architecture validation, or scaling and hitting limits, I help you understand what you actually need.

Early stage teams without architecture expertise

Your engineer is good, but they've never built at scale. You don't know if the architecture is sound.

Founders hiring their first technical team

You need to validate decisions. Can you trust the architecture they're building?

Mid-size teams with growing pains

You're scaling but hitting bottlenecks. The architecture that worked for 10 users doesn't work for 10,000.

Teams facing security or compliance requirements

Enterprise clients are asking questions you can't answer. SOC 2, security reviews, audit readiness.

How This Works

Architecture review

Understand your system, constraints, and risks.

Get clear recommendations

Concrete guidance based on what you’re actually building.

Optional implementation support

Patterns, diagrams, and guardrails (if you want hands on help).

Knowledge transfer

You own the plan. No dependency.

What You Get

Clear answers, not a 40-page slide deck.

4
step process: discovery to live report
1–2
weeks to final deliverables
1
clear next-step plan
0
vendor lock-in

Background

Built production platforms

From MVP to enterprise systems with real money and real users.

Learned what breaks

Security debt, rewrites, and compliance surprises. I have seen it all.

Applied those lessons

Enterprise environments where security is non-negotiable and founder built products where speed matters.

Founder-led

You work directly with the person who built it.

Who You're Working With

Architecture and security reviews performed directly by Jesse Edwards, not outsourced, no junior handoff, no generic playbooks.

Built security tools at JP Morgan Chase. Led engineering teams at DENSO. Founded and shipped RenovationRoute (real product, real revenue, real security decisions).

No bullshit. Stage-appropriate guidance. Direct access to someone who's done this at scale.

Want the full background? About me.

Security is a function of investment

In practice, you increase security by spending some combination of knowledge, time, and money.

Security increases with investmentA chart with the y-axis labeled Secure and the x-axis labeled Knowledge, Time, and Money. A curve rises from less secure to very secure as investment increases, with diminishing returns near the top.Nation State Attacks (financial institute, Gov, etc.)Try to be hereDo NOT be hereSecureVery secureLess secureKnowledge / Time / Money

Latest Insights

View all posts »

Real lessons from building production systems

Why I Built RenovationRoute

Why I Built RenovationRoute

Most construction software was not built by people who lived through the problems. RenovationRoute exists because the failures I kept seeing were not technology problems. They were architecture, process, and trust problems.

Ready to get this right?

Let’s talk about your platform, your stage, and what solid foundations look like.